Shine OnNEW PURE COLORILLUMINATING SHINEA pop of color, a burst of hydrating shine.Super sleek. Super shiny. Super sexy. Soft, smooth,kissable lips.NEW PURE COLOR ENVYNIGHTTIME RESCUE LIP OIL-SERUMREVITALIZING TREATMENT NOURISHES,HYDRATES, SOOTHES & SOFTENS.SHOP NOW Makeup Pure Color Envy Pure Color Envy 220 Pink Kiss Pure Color EnvySculpting Blush Boho Rose Pure Color EnvyLuxe Eyeshadow Quad Vibrant color. Rich finishes. Luxe looks to Envy. 935 Shock Me Pure Color Whipped Matte Lip Color Pure Color EnvyColor Replenish Lip Balm HYDRATES. SMOOTHS. TINTS WITH PERSONALIZED COLOR.