Estée loved being at the counter with her customers.
Brand Story

Beauty Breakthroughs

“Success depends on daring to act on dreams,” according to Estée, who turned a homespun cream into a global cosmetics empire.

A Good Egg

The star ingredient.

Globe Trotter

Estée goes global.

Read Her Lips

Estée realized that the success of her lipsticks
often came down to their names.

Lab Partners

Always the
highest quality.

Three Minute Beauty

Estée believed "3 minutes is all
beauty should ever take."

Face Value

In 1956, Estée launched her most luxurious cream yet.

Family First

Family was always her priority.

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